I'm Wade, a designer focused mainly in UX with much of my work incorporating a clean aesthetic and always with the end user in mind.


My background in design is diverse and I utilize different design disciplines in much of my work.


Process

First and foremost, I approach each new project based around the user and business goals that are required to make a project successful.

A major part of my process begins with understanding the end user as best as I can by determining their goals or needs. I think of it much like a method actor and imagine as best I can of being the end user myself.

become a user
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Define Obstacle, Discover, Determine Goals

Find what is trying to be accomplished. Strategize and create goals.

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Research

Who is the user? Card sorts, surveys, use cases and scenarios.

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Concept Wireframing

Sketching, whiteboarding, IA, competitive analysis.

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Prototyping

Interactions, correcting shortfalls, UX heuristics.

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Usability Testing

QA, observing and refining to higher-fidelity

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Implementation & Observation

Launch and analyse user metrics for improvements and features.

Favorite Quotes

Contact Me

Let me know if there's a small project you may have, need me to elaborate on my work, or just want to say hello. I'd love to hear from you.